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Contributor
Hampsten, Katherine (Faculty Mentor)
Digital Publisher
Digital Commons at St. Mary's University
Publication Date
Spring 2026
Keywords
Women Athletes, Digital Images, Sports Media, Identity
Description
The Gatekeeping Model: Traditional sports media operates through a centralized gatekeeping system, in which editorial filtering determines the information disseminated to the public (Wilderness Agency, 2021). Narrative Control: Such centralization strongly shapes the portrayal of athletes’ identities and restricts the visibility of individuals outside mainstream sports. The 90/10 Coverage Gap: Despite the expansion of professional leagues, women’s sports continue to receive less than 10% of total media coverage (I Play Like a Girl, 2024). Standardized Reporting: Established broadcasting practices and commercial priorities have historically resulted in standardized reporting that favors male-dominated sports (Doyle et al., 2021). Systemic Inequity: These frameworks perpetuate persistent disparities in the allocation of airtime and resources, thereby constraining the commercial and cultural reach of female athletes.
Format
Size
1 poster
City
San Antonio, Texas
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Sports Communication Commons