Files
Download Full Text (1002 KB)
Contributor
Cox, Cody (Faculty mentor)
Digital Publisher
Digital Commons at St. Mary's University
Publication Date
Spring 2026
Keywords
Labels, Name brands, Marketing, Consumerism, Price, Function
Description
• Consumers are constantly comparing name brands and generic products.
• Brand names are often associated with quality, trust, and status.
• However, not all products are viewed the same when it comes to brand importance.
• Some people care more about price and function, especially for everyday items.
• This study looks at whether brand name actually influences buying decisions.
• It also explores if brand matters more for certain types of products.
Format
Size
1 poster
City
San Antonio, Texas
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Business Administration, Management, and Operations Commons, Cognitive Psychology Commons, Marketing Commons