Who still goes to the mall? Genz vs. Millennials

Authors

• Layla Dickerson, St. Mary's University

Files

Contributor

Cox, Cody (Faculty mentor)

Digital Publisher

Digital Commons at St. Mary's University

Publication Date

Spring 2026

Keywords

Consumerism, Shopping Malls, Online shopping, Generational differences

Description

• Shopping malls are declining in popularity, especially among younger consumers

• Online shopping and changing preferences are reshaping retail habits

• Malls were once key social and shopping spaces

• Generational differences influence how people use malls today

• This study compares Gen Z and Millennials’ mall visitation behavior to understand the decline

Format

PDF

Size

1 poster

City

San Antonio, Texas

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.