The Human Touch: Exploring Emotional Attachment Responses to Human and Artificial Intelligence (AI)-Generated Imagery

Authors

Belyn P. Thompson, St. Mary's University

Files

Contributor

Zecong Ma

Digital Publisher

Digital Commons at St. Mary's University

Publication Date

Spring 2025

Keywords

Human Touch; Emotional attachment; AI; Artificial Intelligence; AI-art

Description

Considering the new age of marketing, consumer reactions and interactions with marketing have drastically changed and flexed over the decades. The most recent hit revelation is AI marketing, specifically AI-generated images, and the worry that it brings to not only marketing specialists but to the whole community. Within other studies, there is often mention of an emotional connection to images used in advertisements (among videos, media, etc.) through various methods such as senses, loyalty, connection, and empathy. This paper works to better understand how AI-generated images used for advertising could affect emotional attachment and purchase behavior in consumers.

Format

pdf

Size

1 page

City

San Antonio, Texas

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.