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Contributor
Jillian Pierucci
Digital Publisher
Digital Commons at St. Mary's University
Publication Date
Spring 2025
Keywords
Student body; Student attendance
Description
Research has shown that students who attend more events tend to perform better academically (Bergen-Cico & Viscomi, 2013). Therefore, this study was conducted to determine the relationship between incentives and student attendance of events at St. Mary’s University. Events hosted during the 2023-2024 academic year were used as a sample. However, events hosted after February 21 st , 2024, were excluded due to staff turnover in the student life office. It was hypothesized that a food and giveaway item would result in the highest attendance, followed by food only, then prize only events. It was also hypothesized that events that offered a prize would have the most consistent attendance versus events that offered food only or food and a giveaway. Results from a one-way ANOVA showed that events that offered food and a giveaway item had the highest mean attendance, followed by food only, then a prize. Events that offered a prize, while having the lowest mean attendance, also had the smallest range, supporting the hypothesis that prize events would have the most consistent attendance numbers. These findings have implications for event programmers to better plan events for higher attendance with ramifications for students’ improved academics.
Format
Size
1 page
City
San Antonio, Texas
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
