Belonging for Sale: Influencer Culture, Moral Luxury Discourse, and the Social Vulnerability of Gen-Z Consumers

Authors

• Dede Fioklou, St. Mary's University

Files

Streaming Media

Publication Date

Summer 2026

Contributors

Grimmer, Teri (Faculty mentor)

Digital Publisher

Digital Commons at St. Mary's University

Collection

McNair Scholars Symposium

Keywords

Social media, Marketing, Influencers, Society and Culture, Gen-Z, Consumer trends, Luxury retail market

Disciplines

Marketing | Public Relations and Advertising | Social Media

Format

MOV

Medium

Video presentation

Size or Duration

19 minutes, 12 seconds

City

San Antonio, Texas

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.