Mobile Recruitment Service Quality and its Role in Applicant Attraction in Organization
Files
Publication Date
Summer 2024
Digital Publisher
Digital Commons at St. Mary's University
Collection
McNair Scholars Symposium
Keywords
mobile recruitment; applicant attraction; mobile service quality; mobile technology
Description
The adoption of mobile devices has transformed the way organizations conduct business. However, despite the prevalence of mobile technology in business, organizations still struggle to recruit and retain talent. In addition, Mobile Service Quality has been identified as a key driver of customer satisfaction and customer loyalty in several contexts (e.g., Mobile Banking, Mobile Shopping, Mobile Health Care). Unfortunately, little is known about its role in Mobile Recruitment. As a context-based construct (Parasuraman et al., 1988), it would be important to understand its role in recruitment. In particular, various scholars have identified a notable need for research on recruitment practices within small to medium-sized organizations. There have been calls to research information on the internal recruiting processes employed by these smaller-sized organizations (Biea et al., 2024). In this article, we aim to fill the gap in our understanding of Mobile Service Quality in the context of job applicant recruitment. Specifically, we propose a model that suggests the antecedents of attraction in the mobile context. We theorize that Mobile Service Quality, along with Job Information Quality (i.e., company and job information) and Company Reputation, could be key determinants of applicant attraction.
Disciplines
Computer and Systems Architecture | Digital Communications and Networking
Format
MOV
Medium
video
Size or Duration
16:33 Minutes
City
San Antonio
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
