Zoe Parra - 2023
Files
Publication Date
11-10-2023
Digital Publisher
Digital Commons at St. Mary's University
Disciplines
Higher Education
Keywords
COVID-19, Online video streaming, Story-telling, Flims
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Format
MOV
Description
During the Covid-19 pandemic, access to movie theaters was restricted, and online streaming became the primary way for movie consumption in the US. Moreover, the audience’s mentality was seriously influenced by the drastic changes in their daily life. However, the impact of these changes on the audience’s preferences for movies is underexplored. This study utilizes content analysis, a hybrid deductive and inductive coding approach to identify relationships between plot and genre in the highest-grossing films between the years 2017 - 2022. This study builds upon the idea that every story is told using one of the seven basic plots and genres as a means of classification for this set of films. By utilizing the seven basic plots, genre categorization, and the official descriptions released with each film this study investigates how the audience’s preferences were affected by the 2020 covid-19 global pandemic. The results show notable changes in the types of films that were most consumed such as an increase in comedy and horror genre movies along with an increase in comedy and overcoming the monster storytelling plots.
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Publisher
Digital Commons at St. Mary's University
City
San Antonio, Texas