Publication Date
Spring 2024
Degree Level
B.B.A.
First Advisor
James, Barclay
Second Advisor
Langston, Camille
Document Type
Thesis
Medium
LCSH subject
Soft power (Political Science); Rate of return; Emigration and immigration; Investments, Foreign
Abstract
As the world has become more interconnected due to the rapid expansion of trade and communication technologies, countries have been able to create a reputation based on their image instead of their military power. This attraction or soft power, has become a topic of discussion as many scholars have tried to define soft power and the effects it has on the world. This research study focuses on how a country’s soft power affects the foreign direct investment projects it participates in based on the level of soft power its home country has over the host country. This study examines criteria for determining what constitutes soft power, such as the migration of people to a country, and then uses a database of foreign direct investment projects to examine how the soft power of a company’s home country compares to the host country’s affects project risk. Furthermore, the paper provides background on some characteristics of soft power in the countries of China and South Korea to provide background on the complexity of defining soft power. The examples of soft power described through the analysis of China and South Korea will also serve as a method of explaining the different ways in which soft power has been measured before and how the new measure differs. The purpose of this research is to investigate whether and how soft power affects foreign investment project risk. Furthermore, this paper also may provide companies with a new form of risk assessment that can be used when determining whether a country will be a good candidate for investment.
Keywords: Soft power, Investment risk, Migration, Foreign direct investment
Recommended Citation
Montemayor, K. (2024). An Analysis of the Effects of Soft Power on the Risk of Foreign Direct Investment Projects. Digital Commons
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.