Authors

Robert H. Hu

Journal Title

AALL Spectrum

Volume

7

Issue

2

First Page

20

Document Type

Article

Publication Information

2002

Abstract

The Return-On-Investment (ROI) rate, when determined and positively proven, may be the most effective tool for marketing a library. ROI is a cost-and-benefit analysis that determines whether money spent on the library produces a positive return. Proving and communicating a library's value to its governing board or constituents is increasingly necessary for law libraries to survive and flourish. A ROI analysis may be difficult to undertake if the library works in a not-for-profit setting, and requires a set of criteria different from those used for libraries in the for-profit setting. Although the ROI is a time-consuming and difficult analysis, libraries should take advantage of this instrument.

Recommended Citation

Robert H. Hu, ROI’s Can Validate Your Library’s Value, 7 AALL Spectrum 20 (2002).

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