Journal Title

AALL Spectrum





First Page


Document Type


Publication Information



The faculty is the driving force of most law school libraries. Instituting a public relations campaign that caters to faculty needs will illustrate the fundamental importance of the library. A successful faculty-centric public relations strategy not only solidifies the library’s position within the law school, but also generates buzz and recognition among the university-wide community. In order to better assist academic libraries in establishing a successful public relations campaign, it is helpful to consider in depth some particular ideas for accommodating and incorporating the faculty. However, ultimately, the best public relations initiative will be tailored to the uniqueness of the individual libraries and specifically focused on the libraries’ key constituents.

Recommended Citation

Robert H. Hu, PR for Academic Libraries: Focus on the Faculty, 6 AALL Spectrum 28 (2002).

Included in

Law Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.