EdUp Legal Podcast, Episode 25: Conversation with Mike Fogarty
EdUp Legal Podcast with Host Patty Roberts
Digital Commons at St. Mary's University
In this episode, we hear from Mike Fogarty, Founder and CEO of MF Digital. Join us as we hear from Mike Fogarty, Founder, and CEO of MF Digital, a digital marketing firm specializing in postgraduate programs in law and business. Mike shares how MF Digital works with higher education institutions to design an individualized marketing campaign that targets the specific prospects most likely to be interested in a particular educational program. Once identified, MF Digital regularly nurtures the potential applicants with ads and personalized engagement that highlights only those programs that capture an applicant's interest. Whether successfully converting a first-time engaged applicant to an enrolled student, or increasing awareness of an institution's programs, or regularly reminding applicants of a program over a period of years before they matriculate, Mike explains why this type of marketing is so essential to recruiting today's students. Mike also shares the best practices, and most common mistakes, for higher education institutions to consider when engaging in digital marketing strategies.
Law | Legal Education
EdUp Legal, podcast, Dean Patty Roberts, St. Mary's University School of Law, legal education, legal scholarship, law professor, Mike Fogarty, MF Digital, digital marketing firm, postgraduate programs, individualized marketing campaigns, personalized engagement, digital marketing strategies
School of Law Scholarship