Enhancing customer experiences in airline code sharing: Understanding impact, expectations, and strategies for improvement

Authors

Rosa Morales, St. Mary's University

Files

Publication Date

Spring 2025

Department

Digital Marketing

Description

This research project aimed to explore the impact of airline code-sharing on customer satisfaction and identify potential strategies for improving these services. Code-sharing, where multiple airlines share the same flight, has become a common practice in the aviation industry, especially among major alliances like Star Alliance, OneWorld, and SkyTeam. However, the effectiveness of these arrangements in enhancing customer experiences remains a topic of interest. Our study involved surveying 169 participants to gather insights into their familiarity with code-sharing, satisfaction levels, and preferences for potential improvements.

Keywords

Airlines; Code-sharing; Aviation industry; Customer satisfaction

Digital Publisher

Digital Commons at St. Mary's University

Collection

Research Showcase Presentations -2025

Format

pdf

Medium

Presentation

City

San Antonio, Texas

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.